Here are some KEY TIMELINE CONTEST ideas to ACHIEVE ENGAGEMENT without jeopardising your brand’s visibility in user’s newsfeeds.
1.COMMENT & WIN
This doubles engagement on a page with both a Like and a comment for entry to be considered. You could also position it as a way to gain double entry to use as incentive for the user to perform both actions.
2. PHOTO CONTEST
This is a great way to engage loyal fans.
(i) Either ask fans to FB message you their entry or
(ii) Have them post a pic on your Page timeline where winners can be chosen by either the Page or by the pic with the most Likes from the Page’s community
3. CAPTION CONTEST
Especially great for visual brands.
Encourage users to name the caption for the image.
(i) The Page can pick winners or
(ii) Captions with the most Likes by FB users can determine the winner.
4. ‘FILL IN THE BLANK’ CONTEST
Let your fans complete an incomplete sentence using ‘_____’
Photos work well to attract attention – caption your photo with the incomplete sentence…
5. CROWDSOURCING CONTEST
As people like to air their opinion and thoughts, this is a very helpful way to get fans to meaningfully participate.
Ask fans for their opinion on a new logo, colour scheme, venue, look & feel, or to help decide on the best marketing campaign image to use for the launch of a product.
6. Q & A CONTEST
Get fans to answer a question by simply asking them:
(i) What the correct answer is or
(ii) Give multiple-choice options
Those who submit the correct answer/multiple-choice option can be picked randomly.
7. CAUSE CONTESTS
Brands with strong CI and cause-affiliated initiatives, can consider donating money to charity for every Like /comment/photo upload received on a post.
P.S. Consider including the actual RULES in the post, or a link to it on your website in the written post/comment section.
Also try using imagery/video to include the rules and the competition entry instructions.
Another good idea is to include the rules on a template third-party app such as Woobox, with the rules of the competition and an additional entry form or even a tweet entry click through.
MOST IMPORTANT: NEVER ask people to do anything on FB as a condition for entry!
When hosting a promotion on your Website/Blog, create an optimised landing Page where your fans can be directed. This link can be promoted across all of your social media platforms. (Added benefit to this is you will redirect traffic to your website too!).